Natural is powerful

We don’t use parabens, petroleum, palm oil, SLS, artificial fragrances and colours, or toxic chemicals. This makes our range ideal for all skin types, even the
most sensitive skin.

No to animal testing

Pura Vida products and ingredients are cruelty-free and are never tested on animals. Our products are vegan where possible, with ethical and natural
beeswax used in our balms and creams.


We have created a routine with fewer products and less ingredients that delivers everything you really need for healthy skin that glows.


We are very environmentally aware, so our products are recyclable and packed in glass in order to minimize plastic waste. We believe our products should be good for you and good for the Earth.

Pura Vida

Pura Vida produces natural skincare and body products which are hand-made in Hilton. We create cruelty-free and environmentally friendly products which work with your skin to balance its natural processes.