About Us

Pura Vida Hilton was founded by Di du Randt, driven by a profound passion for natural, toxic-free skincare and beauty products. Di is staunchly opposed to animal testing and embraces a green living ideology.

100% Natural & pure

Pura Vida creates natural and organic skincare and body care products, carefully formulated in Hilton, South Africa. Our emphasis is on crafting ethical products that work seamlessly with your skin, promoting its natural balance. True beauty, to us, is synonymous with preserving your well-being and indulging in self-nurturing. In our perspective, skincare is not merely a routine; it’s a vital daily ritual, a peaceful pause amidst the daily chaos. This cherished moment offers an intentional opportunity for tranquility and mindfulness.

Non-toxic & Pertochemical

We meticulously choose ingredients that undergo minimal processing and are completely devoid of harmful chemical additives, toxins, or synthetic preservatives. In instances where preservatives are essential, we opt for gentle, naturally derived broad-spectrum preservatives, consisting of organic compounds.

Vegan Friendly

Although the majority of our products are suitable for vegans, it’s important to note that a specific selection does incorporate ethically sourced beeswax.

Sustainable sourced raw materials

Every ingredient we include, whether it’s oil, butter, essential oil, extract, or wax, is ethically and sustainably sourced, guaranteeing its organic, natural origin from nature. Each component is carefully selected for its distinct therapeutic benefits, and importantly, none of them have undergone testing on animals.